Thinking way ahead

Before the International Association of Amusement Parks and Attractions EXPO had finished we were already talking about next year’s show and what our booth might look like. At this show, like every show entry we had previously done we were reminded that people ask about what we have on display. They can’t imagine what else you might be capable of.

We had packed this year’s display chock full of signs, design art and pictures of finished projects. Our videos were playing on the television and we had slide shows handy on our iPads. It worked well. But not year we want to build a booth that showcases our larger work along with our ability to tell a good story. We will most likely also include a drawing table with me perched there doing some concept drawing. We will also spell out (with signs) that we do concept design, and building of mini golfs, adventure parks and themed restaurants.

While we crammed a whole lot into ten by ten feet this year we are thinking a twenty foot booth next year would allow us to operate a lot more comfortably – especially when things get busy. As far as theme, well, it has to be over the top.

Before we began design we sat down with the organizers of the show and talked about rules regarding height and signage. They do not restrict height for showing our product. We just can’t put any of our advertising up there. No problem!

After much discussion we decided on a space – mechanical – tech theme. We wanted it to be colourful but well worn and aged. We also wanted a photo opportunity in the booth – hence the flying motorcycle. Who could possibly resist? We want to create a truly memorable experience (with pictures) for all who stopped in. We will offer to take their picture and with a badge scan send it to them by email.

The entire twenty foot booth will assemble easily and quickly, folding out and tipping up with little extra assembly. It will condense down to form a single ten foot by eight foot self enclosed pallet for ease of shipping.

This is going to be fun!

Published by

Dan Sawatzky

Dan Sawatzky is best described as a creative force in the sign industry. He and his wife Janis are owners of Sawatzky’s Imagination Corporation – a small family company that specializes in the design and creation of dimensional theme signs and environments. They tackle projects of any size from small signs to entire theme parks. Their work has garnered numerous international awards and Dan’s articles appear frequently in the sign trade publications. Dan and his crew also host Sign Magic and Sculpting Workshops in their studio a number of times each year with attendees coming from around the world. For more information please visit

Leave a Reply

Your email address will not be published. Required fields are marked *